Turn your funnel into an hourglass - how does Customer Success create revenue?
Executives need to understand that Customer Success is not about increasing customer satisfaction, but creating revenue growth.
With an executive focus on Customer Success, you will see:
Lower Churn: The easiest revenue comes from keeping the customers you have.
More Revenue (New Business & Upsells): More referrals to new customers; more willingness to try & buy your other offerings = $$$.
Better Marketing: You can improve everything in lead generation & sales with detailed case studies and testimonials.