80% of ideas throughout this guide you should "just do." The other 20% you'll need to mutate, customize or throw away.

So what if you're not the CEO? No matter what your title is, be an entrepreneur, not an employee.

Don't wait around for others to make something happen - take the initiative.

Test lots of different things; run experiments.

Have a plan, but hold it lightly.

Do more of what works. Stop doing or change what isn't working. (It's funny how often people don't do this.)

Stop talking and thinking about it and just DO IT or at least do something.

Dig for the truth (not what you want to hear).

Just try it.

DON'T GIVE UP.