You have probably heard the acronym "SEO" countless times. If you've done any research on how to market yourself online, you've no doubt been inundated with those three little letters. So why are they so important? Why can't you fight this feeling anymore?

Well, it's simple - if you want your business to be seen, you need to maximize search engine optimization. Google, the Holy Grail of website ranking and the search engine that pretty much everyone uses (no offence, Bing), ranks your website based on a number of factors. Before we get into the meat of SEO, here's a basic overview of what it is and how it works.

A search engine like Google ranks websites based on keywords, where those keywords are found on each site, tags (like on a WordPress blog post) and even number of comments on a given blog post. The number of factors are seemingly endless and can be a bit dizzying. But one thing the vast majority of marketers and those who love them agree on is that using keywords to boost SEO is a step that everyone could - and should - be taking right now.