We've discussed how a custom GTLD can work wonders for your SEO. Of course, that is fantastic news for any small business. But don't overlook another very important factor - a domain that allows your personality to shine through will always get you noticed. In industry speak, these domains are commonly referred to as "not-coms"; they are domains that let you get creative with a marketing campaign, a new product launch or a contest.
These domains can be a landing page for a specific product or campaign that will end up pointing the user to your main page (we'll discuss more about landing pages and how they work shortly). But, more importantly, these domains are a great way to tell users exactly what you do before they even land on your page. When the .COM you want is taken, one of these creative GTLD's is the ideal way to get the URL you really want, without having to settle for a long-winded and difficult-to-remember name. Check out some of these unique and very memorable domains that you could use:
Not only are these domains a slam dunk for your SEO efforts, but they are ridiculously easy to remember. Who can forget a website that ends in .PIZZA or .NINJA? Adding gTLDs like these to your online portfolio are the best way to make you shine bright like those aforementioned diamonds. It's time to be a boss.