Your brand is your signature and how people identify with you both online and off. At this point, you've invested so much in carefully crafting your brand - doesn't it make sense that you should protect it?
You can protect your brand in a number of ways, chief among them being building up your domain portfolio. By registering domains that help to both explain your business and secure your business, you can ensure that the only digital footprint you are making online is the one you have forged yourself.
For example, if you're a fashion designer, you can register a number of domains that go well beyond .COM:
Further, you can secure the integrity of your brand by registering a new .SUCKS domain. Rather than seeing this domain in a negative light, many brands are choosing to use it as a unique and innovative way to reach out to their customers and respond to any complaints in a completely transparent and visible way. The .SUCKS domain also affords you a creative way to market your product. It's a cheeky and memorable way to get people talking about you in a decidedly organic way.