There's a simple fact that everyone who is graduating needs to come to grips with: You will be Googled.
If you typed 'Charlie Hoehn' into Google a few years, you would have seen that two of the top five results were pretty terrible. One was a video I submitted to CollegeHumor of my friend drunkenly riding a bicycle down a flight of stairs. The other was from an article in my school newspaper, where I'd been inaccurately quoted making fun of anti-abortion radicals who were protesting on campus.
That's right: 'drunk' and 'abortion' in my top five results. Not good, and far from representative of Charlie Hoehn: the man, the patron... the saint.
Now, when you Google my name, it's nothing but rainbows and sunshine.
I was able to effectively bury my bad results with good ones by having a blog, signing up for various social networking sites, and putting out content that reflected pretty well on who I am as a person.
It took a few months of work, to be sure, but it was a great investment of my time. There aren't a ton of Charlie Hoehns in the world, so I was able to own the top 10 Google search results for my name pretty easily.
More on how to build your online presence in the next section - so skip ahead if you need to work on that.