Event promotion and marketing is one of the most important aspects of planning your event. You want as many people as possible to attend, so it is important to get the information out to your target audience well in advance of your event.

You will need to consider the best and most cost effective way of advertising and promoting to keep with your event budget. The common forms of media are the local newspaper, posters, social media, radio, television, websites and email. For effective promotion, utilizing a combination of these media forms is likely the best option.

Be careful however of the costs that traditional advertising (print, radio, tv) can run you. Access to social media these days is essentially unlimited and can offer you a fantastic way to promote and advertise your event. If you're not using social media, check out this page to help get you started.