Connecting with the local media is an effective way to promote and market your event. I have attached two documents to help you accomplish this. The Media Fact Sheet is a one pager that gives the basic information about your event from history to vision. It is an excellent info piece to have for anyone wanting a snapshot of your event.

Another great way to alert the media of your event's developments is through a press release. Writing a press release isn't difficult, but needs to be done in a specific way. Attached is a template that will guide you through the process and help you write an rock-solid release. In order to get the press release to the right person, check your local press websites for contact info. Make sure you are sending the release to the right person...don't send a tech release to the sports editor!