Acquisition

Acquiring customers sure ain't what it used to be! No more worn out soles (and souls) from pounding the pavement. Or sore necks from constantly balancing a phone receiver on your shoulder while trying to recall your prospect's name because there was no such thing as a CRM. Or calluses from making too many handshakes. What can we say, customer acquisition sure used to suck back in the day!

But this ain't back-in-the-day and you're definitely not about to read a version of your dad's business development training manual. Throw all of those old-school customer acquisition tactics out the window along with that 'business' suit that you always thought you'd grow into some day. We're going to show you how to get customers growth-hacking stylez.


Whether you're a B2C or B2B startup, the tactics presented here should allow you to get some serious high-fiving going while not lifting a finger from that coffee-stained keyboard of yours. Take a break, have a Kitkat and then start hustling like the geeky version of The Apprentice that you are.