The Hack - Get Press Coverage Using Mechanical
Turk & Google News
AARRR stage - Acquisition
Growth Problem - Gain publicity for your
app
Haxplanation:
You know that you need publicity. The problem is that you're no
PR extraordinaire and, most likely, neither are your co-founders.
But you do want the glory of being featured on the front page of
TechCrunch or TheNextWeb. Boy, do you want the glory! Sorry, but so
does every other SaaS founder on the planet.
This hack is meant to provide a way for you to target your
publicity efforts so that you get the most bang for your buck and
substantially increase your press coverage.
Just Hack It:
- Scour Google News for reporters who have already covered apps
similar to yours. If your app is SO 'stealth mode' or 'uniquely
out-of-this-world' then seek reporters who may have experience in
your industry
- Use http://press.customerdevlabs.com/
to turn your search results into a convenient spreadsheet (yes,
there's an app for that!)
- Upload your list to Mechanical Turk in orders
to automate the process of finding each reporter's contact details
(you don't really want to sift through several hundred news
listings, do you now?)
- Voila, you now have a list of reporters that is as long as your
arm. Now is the time to polish off your press kit. Or start working
on one…
- Make sure to embargo your press
release but be aware that some large news websites can't stand this
practice!
- Setup alerts for web and social mentions using your favorite
tools.
Source or Inspiration:
http://customerdevlabs.com/2013/09/24/google-news-api-mturk-press/