The Hack - Use PPC Ads to Promote Your App During Events
AARRR stage - Acquisition
Growth Problem - How to Piggyback Off Events
Haxplanation:
How many events can you think of that occur in your industry that would be great as a platform for promoting your SaaS app? Problem is, it normally costs a pretty penny to be an exhibitor and, as a startup founder, you don't normally have the means to attend all of them (or any of them).
That's no reason for you to not try and 'growth hack' your way into the biggest gatherings of the year, virtually. If you already have a solid content strategy is in place, then your editorial calendar will already have most of the relevant happenings referenced in it.
But it's not all about organic content, as you can also use paid advertising during these events in order to tap into the buzz. Google Adwords is perfect for this. Now pick the event of your choice and follow the instructions below.
Just Hack It:
Source or Inspiration:
http://labs.openviewpartners.com/top-10-startup-growth-hacks-2015/