Sound the bugle and bang the drums - you may have a keeper. It looks like the customer you've been grooming for the last few days, weeks or months has finally mentally said 'I do' and is now a regular fixture on your customer-retention analytics reports. At least until your generous 90-day free trial comes to an end anyway.

And that is your challenge, to make sure they stick around after the honeymoon period finishes. As with any post-nuptial relationship, the novelty eventually wears off and daily reality sets in. And as with any relationship, this is the stage where the real work begins.

So, how do you get some of that ooh-la-la back into your customer relationships? How do you bring back that 'aha!' moment you got them to experience at the activation stage? Once again, going back to the example of a real-life relationship: it's about listening and caring.

Listen to your customers and show them that you care. Maybe go and implement some of those features they've been asking you for several months now. Keep, measuring your NPS score to make sure that your product is still relevant to your users' needs. Don't know what an NPS score is? Then it's time you started reading further.