The Hack - Email List Pre-Targeting
AARRR stage - Acquisition
Growth Problem - How to 'Warm Up' Your Email List
Haxplanation:
You have that nice long list of emails opt-in emails that you want to utilize for your growth hacking purposes. The email list may not even be an opt-in one and but we're certainly not here to judge… The point is that you want the emails sent to that list to have as high an engagement rate as possible. Easier said than done, especially if the list wasn't organically grown in the first place.
But there is a way to get yourself in the good books - or, in this case, inboxes - of your future email recipients. It involves what is known as email 'pre-targeting'. If you know what retargeting is then this is essentially the opposite of that. Read this comprehensive post on Moz.com if you need a refesher or introduction.
But retargeting is retroactive whereas growth hacking is all about embracing the future. So is pretargeting, which works by allowing you to get your branded ads in front of the email list before they receive the first piece of communication from you. This makes the ensuing email a lot less 'cold' and should increase your open rates.
Just Hack It:
Source or Inspiration: