The Hack - Increase Conversions on High
Bounce-Rate Pages
AARRR stage - Acquisition
Growth Problem - How To Minimize 'Funnel
Leakage'' On High Traffic Pages
Haxplanation:
After spending a considerable amount of time developing your
blog, the virtual blood, sweat and tears have paid off. You now
have a number posts on your blog that drive a considerable amount
of traffic to your site. The flipside of this is that they may not
be the highest-converting pages.
Once a visitor has landed on your page, they typically don't
have any incentive to stick around and move on to the next thing
that catches their fancy. Usually, the 'next thing' is not on your
website.
But this is something that you can - and should - take care of.
As a growth hacker, you need to maximize the return on your content
assets by turning as many of your visitors into subscribers or
leads. Think of this hack as being the anti-'bait and switch.'
Just Hack It:
- Undertake
a 'bounce rate stocktake' using Google Analytics to identify
pages with excessively high percentages
- Find an incentive that you could provide to visitors of each of
those page, such as a free eBook, whitepaper, report or other
relevant content resource
- The important thing here is to make sure that the incentive
matches up with the content in your post. This shouldn't be too
hard to figure out as your blog topic will suggest the freebie
- If you want to get even more 'jiggy with it', you can try and
match the content freebie to the stage of the buyer
journey that a visitor of the page could be at. Doing so would
significantly increase the perceived value of your incentive
- The way to implement this is to use Hello Bar or any one of the
numerous opt-in form popup plugins. You can always A/B test
these to see what works best
- As always, don't forget to keep track of the relevant
statistics afterwards.
Source or Inspiration:
https://blog.kissmetrics.com/double-your-leads-instantly/