The Hack - Use Customer Quotes to Back Up Each Product Feature
AARRR stage - Acquisition
Growth Problem - How to Boost the Credibility of Your SaaS Product
Haxplanation:
Credibility. It's what many new SaaS and tech startups struggle with and, some, sorely lack. And it's definitely not easy when apps disappear into the digital nothingness, often, without even so much as a sneak peak. Like wannabe actors who just can't beat their stage fright.
There are also those startups that stick around for just long enough to burn through their series A round but then turn into a black hole once the 'fun money' dries up. Nothing more than a sad landing page with a one-sentence apology to show for the good times.
While users are getting increasingly more tolerant of this general state of affairs, there's nothing like a good bit of old school social proof to make your startup stand out. Here's an easy hack to help you to just that. Hint: it involves using testimonials…
Just Hack It:
Source or Inspiration:
http://blog.statuspage.io/how-we-increased-our-conversion-rate-by-311-percent