The Hack - Engineer Your URLs for Social, Not Search
AARRR stage - Acquisition
Growth Problem - Getting More Social Shares for Your Blog Posts
Haxplanation:
As any good SEO will tell you, search-optimized URLs are a staple in any Google-friendly digital marketing diet. Using the right URL slugs will set you off on your climb to the top of Mount Google.
Depending on the keyword difficulty, it could become the start of your 'journey of a thousand steps' or, if targeting longtail keywords, a quick 'hop and a skip' to the coveted number one spot in the SERPs.
Yet, times are changing, and social optimization is often just as, if not more important than optimizing for search spiders. This hack may mean sacrificing your search traffic but the gamble could pay off in helping to more viral social posts. Look no further than your favourite LOLCat article on BuzzFeed for proof of this approach.
Just Hack It:
Source or Inspiration: