The Hack - Increase App Activation Using an 'Involvement Device'

AARRR stage - Activation

Growth Problem - Increasing App Sign-Ups

Haxplanation:

An 'involvement device' is any method of getting visitors of your website or users of your app to get more involved over and above just reading your "marketing fluff". In the 'offline' world such devices have been used in direct marketing for decades.

These include physically manipulating some part of the direct mail piece, such as including a 'scratchy' part to the letter or using stickers that recipients then play around with. Anything, really, that prompts interactivity and involvement.

In the online world, involvement devices take many forms: 'commitment checkboxes', questionnaires, calculators or any number of digital tools that your customers may find useful and increase your app's 'stickiness'. Increasing customer involvement on a page is a sure-fire way to increase conversions and SaaS app sign-ups.

Just Hack It:

1. Below are some examples of involvement devices being used by startups:
   1. Commitment Checkbox - allows you to draw a user in by ticking a box prior to engaging with application
   2. Tools:
      1. Moz - Open Site Explorer
      2. Wordstream - AdWords Performance Grader
      3. Hubspot - Blog Topic Generator
      4. ContentForest - KeywordKiwi
      5. SEOBook - SEO for Firefox
      6. Etc.
2. Now use the above as inspiration and go brainstorm some involvement devices that could increase activations for your app!
3. Remember, it's all about YOUR audience and their needs.

Source or Inspiration:

http://www.conversionvoodoo.com/blog/2010/07/11-conversion-rate-increase-with-a-%E2%80%9Ccommitment-checkbox%E2%80%9D/