The Hack - Create an Upgrade Path for Your Users
AARRR stage - Activation
Growth Problem - How to Upsell Your SaaS App Users
Haxplanation:
Over the course of your digital life, it's safe to say that you've signed up for more 'free' SaaS app trials than you can shake a mouse at. Most likely, the majority of these apps did a lousy job of upselling you on their premium version. The result? You used the app until the trial period ended and then moved on to the next shiny new app.
Now you are on the other side of the fence and you're thinking of how to stop your users from doing what you've been doing all of this time. Of course you want a different fate for your product. You want freemium users to become paid ones and for those on your intro plan to upgrade to your premium "everything and the kitchen sink" version.
So, here's the deal: you MUST focus on optimizing your user upgrade path and here are some ideas for how to do this.
Just Hack It:
Source or Inspiration:
http://blog.gleam.io/16-growth-hacks/
https://www.woopra.com/blog/2013/04/10/how-to-build-and-optimize-an-onboarding-funnel/