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The Hack - Give Your Users That 'Aha!' Moment
AARRR stage - Activation
Growth Problem - How to Wow Your Users Into Activating
Have you ever sat in front of an app, any SaaS app… And then it hit you! Not literally, of course.
This app that you have been using is actually pretty awe-inspiring. So amazing, in fact, that you wouldn't mind finally paying for it after milking the free plan for several months. This is what is known as an "Aha!" moment.
And it's normally what leads users to finally activate their subscription and part with their hard-won pesos, dollars or pounds. Of course, your 'aha' moment is when the money appears on your account but this isn't about you. It's about your users.
Here's how to strategically engineer such a moment of revelation and hack your CX (customer experience) in the process.
Just Hack It:
Source or Inspiration: