The Hack - Remarket & Retarget to Users At
Different Stages of Onboarding
AARRR stage - Retention
Growth Problem - How to Communicate With Users
Throughout Onboarding Process
Haxplanation:
Remarketing and remarketing tools are very effective for user
acquisition. And don't get us wrong, you definitely should be using
them for this purpose. It will make a noticeable difference to your
conversion metrics, no doubt about it.
But as a growth hacker, your job - no, your duty - is to think
outside of the square. And that means finding novel applications
for run-of-the-mill marketing tactics and tools. So, let's now
brainstorm together.
Remarketing and retargeting are great ways of continuing the
conversation with your users beyond your website. This could
include anything, from stalking them around the interwebs with the
help of display networks, Facebook and other social networks or via
other marketing channels, such as email.
Now, picture for the a moment that you could apply this very
same tactic to your existing users at different stages of the
onboarding process or even throughout their . Let's explore this
further.
Just Hack It:
- Let's start with a few examples of how you could use
remarketing / retargeting for the purposes of delighting your
current users:
-
- Suppose your user has nearly completed the onboarding process
but there's just one more step to go until they get to 100%. You
can set up a retargeting campaign to display ads to them reminding
the user to complete this specific step
- Now, let's take the example of someone who is fully activated
and has gone through your full onboarding cycle. You believe that
one of your upcoming webinars would be beneficial to them. You then
run a combined remarketing and retargeting campaign to get them to
register
- You've just release a new killer feature that you believe will
delight your users to no end and you want to communicate this to
those who haven't logged into your app for the last month. Run a
retargeting campaign and, presto! Those users were blown away by
the feature and are now actively using your product once again
- Novel, right? There are too many applications of this to
mention here so now it's time for you to growth hack the s@#t out
of this tactic!
Source or Inspiration:
http://www.it-engelhardt.de/brennan-dunn-6-tricks-helped-triple-saas-growth-rate-microconf-europe-2014/