Keeping up to date of who else is in your business playing field is beneficial not so you can play the comparison game, but so you have a wider perspective.

Often times, you'll find that your competitors are making very smart moves in an area that you really want to improve on and this opens the door for building relationships.

Even though you're in the same field, you can still support each other and champion the unique strengths that make you who you are in business.

Remember. The goal at the end of the day is not to outcompete each other, it's to offer value to the greatest amount of people possible.

Some people will resonate with your message and some people will resonate with the competitors.

That's okay.

You can't charm everyone, but you can show up and offer value in a way that's uniquely you.