- What problem are you solving? Whose needs will be served by
your product? Would you buy this product? What will the product
cost at retail, and is that in line with customer expectations? How
big is your market? Build a Marketing Requirement Document.
- What does your brand stand for? This is not the same thing as a
company name, logo or tagline, but what you represent. Brand
identity is a huge part of today's marketing world.
- There are customer needs, and customer wants. The question your
product answers may be mundane, but that doesn't mean you can't
make it sexy. Test your idea's seduction power with Google Ad Words
hitting your "future website".
- By the way, it's probably never too early for Intellectual
Property and trademark consultation, just for peace of mind.