• Create software experiences that engage users intelligently. I used a firm in NYC called Fueled that really understood how human experiences related to mobile power management, by delivering smart and engaging, hardware connected experiences like never seen before.
• Leveraging software to better understand your users through embedded analytics like MixPanel. Hardware alone is a box. Hardware with software is a blackbox.
• Use software to fix upgrade, and evolve your hardware through remote firmware and software upgrades.
• Learn more about products or approaches that make it easier to connect things to the Internet of other things. Like Swarm from Buglabs.

"To succeed, hardware needs software that makes it sing."

- Adam MacBeth