Blogs and social media channels are real-time conversation databases. They are great listening tools to learn about the needs and wants of your clients and potential clients.

At this moment, conversations are taking place that could create new trends, impact your brand and decide the future success of your product.

Include in your Research Summary key insights from the last three months, such as what your competitors are up to, potential new needs and wants from your target market, and public sentiments for your brand.