We'll cover a wide range of metrics in this course, but none of it will mean anything unless you define your end goals and how your landing pages will help you achieve those goals. Here are some goal statements that might apply to your landing pages:

• Test my startup idea by signing up 1,000 people with a conversion rate that's higher than 30% in less than 3 months.
  
• Convince 20% of the people who come to our home page to click "Learn More".
• Get 40% more people who click on my advertisements to purchase my product this month.
• Generate 8,000 more qualified leads per month for my sales team.

Note that these goals are SMART. Specific. Measurable. Action oriented. Relevant to your business. Timebound. Learn more about SMART goal setting here.

You can use the worksheet attached to this task.