You probably have a list of 10 keywords you already know you should include in your headlines and copy. But what about other words, words that are missing from your list, words your competitors target, or phrases that you should be using.

Our own product sells landing pages. But there are certain words after "Landing Pages" that we had questions about.

• Do people do "Landing page analytics" or "Landing page metrics"?
• Is it "Landing Page Themes" or "Landing Page Templates"
• etc.

Data can be used to answer all these questions. You can test and find great keywords with the following tools:

1. The Google keyword tool will help you determine search volume and help settle debates like the ones above.
2. Ad spy software will help you identify keywords your competitors are targeting. Some to consider are KeywordSpy or Spyfu.

Add 20 keywords or keyword phrases to your worksheet that should be in your copy.