Write 5 sentences that a customer might use to describe their problem. For example: A new business that's about to launch might describe their problems the following ways...

• We need to locate our first 100 customers.
• We need a "coming soon page" to start marketing.
• We need to start building an email list
  
• We need a temporary web site to ASAP.
• We don't currently have a launch strategy.

A Landing page, for example, could be a solution for all those need/problem statements. If you are selling landing pages you may need to think about how your copy addresses each of these customer problem statements.