What are ten unique things, beyond the headline, you think people should take away from your landing pages. These should include customer benefits and features you believe differentiate your solution. They should be in headline form. For example:

• No technical skills required.
• Automatic email "thank you" responses delivered.
• Get more customer with our "discovery" network.
• Over 1 million leads have been generated with our landing pages.

You may not end up using all of them on the first version of your landing pages. But having them will, again, help you refine later on.