User Generated Content

When users create content that is associated with a brand, that content combines with other stories to develop an overarching brand story.

Contests are user generated content directly influenced by the brand, but done so in a unique, compelling way.

On Fridays, Frank & Oak run a contest called #NecktieFridays where they encourage guys from all over the world to upload photos in their neckties for a chance to win a Frank & Oak tie.