It's important to identify and analyze your overarching digital plan and determine whether or not Instagram is a good fit for your audience. From there, it's time to plan. Instagram is also jumping onboard to help marketers. Check out their Instagram for Business blog.

These tips and tricks will help you in the planning stages, but constantly push yourself to be innovative and think different.

Aspire to create compelling content and refuse to accept the belief that what others have done in the past must be replicated.

Strive to create your own path and use Instagram to visually engage and connect with your audience.