YouTube Channel Sponsorship

If you've been creating a lot of video content on your blog and as a result you've built a good YouTube following, you might want to look at some ways of monetizing it.

Aside from the standard YouTube in-video ads (which give a very low return and are pretty damaging for user experience), you can get someone to sponsor your YouTube channel. This could be via a banner that shows on your channel page, a link within a video description, or a sponsored mention with the video itself.

Advantages: Getting a YouTube channel sponsor can work out to be very profitable, even if you want to use it as an alternative to in-video AdSense ads.

Another advantage of this is that you have full control over what is being displayed on your channel, unlike with the CPC ads that are out of your control - you might even be able to add more value to your subscribers with your sponsor.

An example of this could be through having a banner to your sponsor's website that gives a discount on their products/services.

Disadvantages: This method isn't the easiest to pull off and you will often need to have a really engaging audience as well as a large following to get a good return on investment.

Also, if your YouTube videos focus around your impartiality then having a corporate sponsor can dilute this image and jeopardise your image.