This strategy is something that I see a lot within the marketing niche in particular. Essentially, you're going to be advertising your personal services on your website alongside your blog.

This could be in the form of consultation, online marketing services, web design or a whole host of other things - you will often see a 'hire me' or 'my services' page on a blog that does this.

Advantages: If your blog is a 'personal' blog, i.e. it gives knowledge based on your experience, then you have a good opportunity to generate some steady income from selling your services alongside it.

Many bloggers make a large proportion of their revenue this way because they're seen as 'industry experts' and build trust with their clients through their content. Another advantage here is that you don't necessarily need to be an 'expert' for this to work well - most of the time there will be an inroad with your readers to upsell services.

Disadvantages: Going back to the impartiality issues… if you're selling services on your blog then your readers might perceive you to be too sales orientated with your content, and it's really tough to get a good balance here.

Another stumbling block can be time. If you spend the majority of your time producing content and managing the blog, you may not have time to take on clients alongside this. This is where you have to make a decision about your resource capabilities more than anything.