I caught up with Matthew Woodward, a seasoned pro in bog monetization, to get his advice on the matter.

Forget about money and focus on subscribers and relationships.

Quite often people are so focused on making money; they can't see the woods for the trees.

Your traffic offers you so much more value than just money and if your blog is purely focused on pushing traffic down affiliate links your missing out.

Monetising my traffic in the traditional sense is my last priority which has helped me to build a top 100 blog in just 12 months.