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Your current contact database is a goldmine. By focusing on the leads you already have, you have the potential to stay in front of your prospects and effectively engage with them throughout their entire buying journey. This is the process of lead nurturing - getting more leads to your sales team by employing techniques designed help you produce more revenue without the need to acquire new contacts.
In this guide we look at the processes and techniques you need in order to successfully nurture and convert your own B2B leads.