Consumers have the ability to search REALTOR.ca for additional amenities beyond bedrooms and bathrooms using a keyword search field.

Each quarter CREA publishes the top search terms used on REALTOR.ca across 18 Canadian cities. Check out the most recent version, where you'll see "finished basement" was the top search term used in Edmonton, "parking" in Toronto and that "pet friendly" is trending in Winnipeg and Victoria.

24 percent of visits to REALTOR.ca use keyword or geographic search, so increase the likelihood of your listing being found by using the insights available in these reports when crafting your property descriptions. As buyers begin their search for real estate, the information Realtors present on REALTOR.ca is often the first impression made on a potential client. Nail that first impression by finding out what buyers are searching for in your city.

*Top keyword searches on REALTOR.ca in 2015

Tip #1

Make sure your listings are easily found. If any of your listings are located in the cities above, make sure to include these top search words in your listing descriptions (when applicable).

Tip #2

Know your target buyer. Ensure your property descriptions speak to the target audience. Make sure the buyer can see themselves in the description (i.e. first time home buyers, etc.).