Email can be an effective way to stay connected with past, existing and potential clients. Some REALTORS® provide an option to sign-up to a newsletter to build a foundation for continued communication, by sharing market information, expert advice and to promote new listings.

If you plan to make email part of your promotional activities, make sure that you comply with Canada'sAnti-Spam Legislation (CASL), which regulates how you can send email, text messages and other forms of electronic messages, and how you can use certain applications for marketing purposes.

Check out CREA's CASL compliance materials in REALTOR Link® to stay current with the latest rules, and for guidance on how to stay in compliance.