Insights generated from user interactions on REALTOR.ca can provide a better understanding of consumer trends and useful tips for your listing marketing. Get familiar with the regularly-updated reports available to you on REALTOR Link®.

REALTOR.ca attracts consumers at every stage of their home buying journey. Whether these consumers are "just browsing", or "serious hunters" who expect to buy within the next few months, every visit to REALTOR.ca represents an opportunity.

Tip

Taking a closer look at what tools/information consumers use on REALTOR.ca can also help you better understand each phase of the journey.

For example, "Serious Hunters" is the segment that is more likely to use tools such as Financial Calculators, look-up Neighbourhood Demographic data and search for listings with Open Houses, as these issues are top-of-mind.