Snapchat is not just for sexting.

A lot of people like to turn up their noses at the idea of sexting, but let me remind you that according to a recent study by McAfee & Intel"

nearly 50% of adults have used their mobile device to share or receive intimate content...

There is an opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business.

Our experience had been blissfully genital-free, but on those odd occasions where responses have been close to the line, we're able to respond with an image of the new Deep Space shower gel, urging people to clean up and take a cold shower.

- Alex Willimott, community manager for Lynx of Axe Body