Snapchat for a brand is different from Snapchat for a person.

As an individual, you worry about things like privacy, who has the ability to send you content, and of course, who can see the content you share.

As a business, you want to ensure that everyone can view your stories. Initially that sounds odd, but for a business - it's actually very important.

To change your settings, swipe right when you've opened the app to your chat list and tap on the gear icon in the top right hand corner. Scroll down to the privacy settings:

Change both of those to "Everyone".

You want to ensure that anyone who has added you to Snapchat can look at your stories because it's only going to be a matter of time until your contact list is so full that you're unable to scroll through and select every single person as the recipient for your Snaps.