How: Through the entire Golden Globes experience, the GirlsHBO team was making an effort to share as many intimate, behind the scenes moments it could with their audience. It was an awesome way to give their viewers an extra special layer to the event and offer them content that was engaging and unique.

Why: People are thirsty for transparency and an inside look at how things are built or done within your organization.

If your brand has strong connections with your fans, people will be excited to see the team behind your Snaps or products. Embrace it!