Doing it right: Karmaloop

How: They've ensured their brand is alive and well with exclusive Snapchat promotions. They recognize that Snapchat is meant to be one of their many marketing tools that will drive online sales for their brand.

Why: If you're sending solid discounts and deals to people who follow you on Snapchat, you have a chance to really start driving sales. Promotion codes and limited time offers are a great way to build a strong connection with this audience and also a great way to measure the success of your Snapchat campaign.