The "Stories" feature on Snapchat is still a huge untapped opportunity for brands.

Doing it right:

Intel (@Intel_Inside on Snapchat)

How: Intel is giving their fans a chance to see a quick tour of the Intel museum. One single snap wouldn't have been able to tell the story in full while this approach gave Intel a chance to share a deeper and more captivating brand experience.

People were so impressed by it that they uploaded screenshots of the Intel museum for others to see.

Why: People who are connected with Intel are interested in their brand, so having a tour of their museum through Snapchat was pretty cool.

That's the power of telling a captivating story. Snapchat is a tool that gives you a chance to make your biggest fans feel special. As a result, these fans will not only share your story but help mold it in a way that is both engaging and unique to their latest brand experience.