The screenshot is a key part of the application's approach to delivering an ephemeral experience.

What you might not know about Snapchat is that if someone tries to take a screenshot of a Snap, the sender is notified that the other person took a screenshot of their photo or video.

Leveraging the screenshot for your brand is a clear opportunity to have your story and message last longer than 5 seconds.

It gives you a chance to have your customers capture your Snaps and share them with their own connections and networks on social.

Doing it right:

The marketers behind the movie Romeo & Juliet

How: The team created a special contest. Users were told to take screenshots of the Snaps they sent them, tweet them with the #RomeoMoments hashtag and be entered to win a special prize.

There were hundreds of Tweets sent and shared with that very hashtag showing screenshots of their dreamy cast.

Why: It was the perfect execution that lead to both a stronger connection with their fans and the ability to have their fans become, walking, talking billboards for their story.