Key Takeaways

  1. Visual Marketing Is Here To Stay - Whether it's Instagram, Snapchat, or another social network that takes the crown - we can all agree that visual marketing isn't going anywhere anytime soon.
  2. While the pan is still hot, no one is going to ignore a Snapchat. If you send a Snapchat to a customer who has added you to their friends list, 99 times out of 100 they're going to open that Snapchat. If you've provided value in the past - that number is very likely to move up to 100%.
  3. Snapchat isn't just for sexting.If you understand what your audience wants and build a persona around their interests; you can craft a compelling and captivating brand experience using Snapchat.