Although different in their specific uses, many of the super content innovators share some broad similarities in their methods. Here's some of what they do to kill it with content:

They set defined goals

73% of marketers identified brand awareness as a goal of their content.
- Contently

Content strategy is not a one-size-fits-all approach. A first step in ultra-modernizing your content marketing is tailoring a unique method that bares the highest impact. To do this, it's important to first identify the answers to key questions about your business:

• What are you trying to accomplish?
• Who is your audience?

• What are their common characteristics?

Only you can decide which objectives will help you - but to be successful and ultramodern you MUST have the answers to these questions.

Once objectives are defined, the content marketing extraordinaire starts to build upon that foundation to construct a finely tuned approach.