They fire out content with laser-focus

82% of prospects say content targeted to their industry is more valuable
- Marketo

There are so many possible outlets for your brand's message to be communicated. The options are endless and all within reach. A big challenge lies in prioritizing the array of outlets.

The ultramodern marketer realizes that sometimes less is more. Tapping every channel could spread efforts too thin. Pinpointing the highest (and lowest) yielding channels will guide efforts towards the ones that offer the most potential, which streamlines the whole content marketing process.

Social media for example serves as a high-yield channel for many brands. The social media-sphere bridges a brand to millions of people communicating openly about their common interests. It's an efficient medium to dialogue with the market and establish relationships with others who will help you build your reputation.

Keep in mind that as content marketer you are in the driver's seat when it comes to sparking the initial flame of your content. But, if you use it strategically, your audience could push your message out far beyond your reach - effectively igniting that flame into a firey content-fueled blaze of viral glory.