Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action.

- Content Marketing Institute

Contemporary content marketers are constantly on the lookout for the best possible ways of reaching customers. Extending a brand to a larger, more targeted audience communicates more effectively and drives sales that grow the business.

But there lies a distinct difference between the traditional content marketer and the ultramodern variety. Even many modern marketers are lagging behind and failing to leverage all of the value that latest strategies and technologies offer to improve their approach.

Storytelling. Engagement metrics. Growth hacking. These aren't just buzzwords or a quickly passing trend. Applying impactful, modern techniques to everyday B2C and B2B marketing strategy is an important way of optimizing an overall approach.