Done with conversion boosting? Now enjoy a full night of sleep and come back to the copy in the morning.

A fresh look a day later will help you spot inconsistencies, missing information, and flaws in the general flow of the copy. Use this time to add more information, rearrange the order of different blocks and fix the typos (spelling mistakes can cost you customers).

Before you publish the sales copy, it always pays to get two or three other people to read it and give you feedback. You want feedback from your ideal customers-do they get any questions that were left unanswered? Is there any part that needs to be made clearer? And peers-other marketers or entrepreneurs. What could make the offer better and more credible?

Once the editing is complete, you can make it live on your website. Don't guess whether the headline or value propositions are as good as they can be, immediately launch two versions of the copy and test them.