The Recipe For Sustained Success

Changing your beliefs isn't nearly as hard as you might think. There are two steps.

  1. Decide the type of person you want to be.
  2. Prove it to yourself with small wins.

Note: I cannot emphasize enough how important it is to start with incredibly small steps. The goal is not to achieve results at first, the goal is to become the type of person who can achieve those things.

For example, a person who works out consistently is the type of person who can become strong. Develop the identity of someone who works out first, and then move on to performance and appearance later. Start small and trust that the results will come as you develop a new identity.

On the next page, you'll find five examples of how you can use identity-based habits in real life.


Example 1: Want to lose weight?

Identity: Become the type of person who moves more every day.

Small win: Buy a pedometer. Walk 50 steps when you get home from work. Tomorrow, walk 100 steps. The day after that, 150 steps. If you do this 5 days per week and add 50 steps each day, then by the end of the year, you'll be walking over 10,000 steps per day.


Example 2: Want to become a better writer?

Identity: Become the type of person who writes 1,000 words every day. Small win: Write one paragraph each day this week.


Example 3: Want to become strong?

Identity: Become the type of person who never misses a workout.

Small win: Do pushups every Monday, Wednesday, and Friday.


Example 4: Want to be a better friend?

Identity: Become the type of person who always stays in touch.

Small win: Call one friend every Saturday. If you repeat the same people every 3 months, you'll stay close with 12 old friends throughout the year.


Example 5: Want to be taken seriously at work?

Identity: become the type of person who is always on time.

Small win: Schedule meetings with an additional 15-minute gap between them so that you can go from meeting to meeting and always show up early.