Connect in context.
On Twitter, people talk about what they care about and what's happening around them right now, including your business. This gives you powerful context to connect your message to what's most meaningful to your customers in real time. Engaging with real-time Tweets can influence conversations in a way that can help build your business.
See what your competitors are tweeting about or search for industry keywords to listen and gather market intelligence. It's an easy way to get insights that you can use to inform your strategy.
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